Pretty and practical

The summer holidays have just begun, so it must be time to think about sending them back to school! The weeks will fly, as they always do, so there’s nothing wrong with being prepared, and we think our new standout brand that combines practicality and classic design is going to be hugely popular. So Young is a Canadian company launched by Catherine Choi, a firm believer of necessity being the mother of invention. ‘I repeatedly found myself in the same frustrating situation of holding a squirming, crying baby in one hand while digging through my deep, dark cavernous bag trying to find my keys that gave me the epiphany that I was going to design a diaper bag,’ Catherine explains. The range has grown to include adorable school kid-friendly lunch boxes, backpacks and more. They have a vintage feel that belies their thoroughly modern make up, and the linen finish makes them as pretty as they are practical. The nappy bag has a place for everything, so you can keep everything in its place and is suitably unisex, the back packs come in sizes suitable for toddlers and little learners, and every cool bag and lunch box comes with a leak-proof insulated insert for easy cleaning and to help avoid staining from spills. We think your little ones will love their matching or toning lunchboxes and backpacks so much that they never, ever forget where they put them or leave them behind. Honestly!



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